Regional review
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Western Europe
Western Europe is Heineken’s most profitable region, accounting for 57 per cent of the pro forma revenue and 40 per cent of the pro-forma EBIT (beia) of the Group.
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Central and Eastern Europe
Heineken further strengthened its leadership in the region through bolt-on acquisitions and organic growth.
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Africa and the Middle East
The Africa and the Middle East region was the star performer in terms of delivering organic growth in both volume and profit.
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Americas
The import segment of the US beer market was affected by lower consumer confidence. Heineken’s other important markets in the region showed a positive performance.
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Asia Pacific
Volume and revenue developed well in the region. Underlying EBIT (beia) was positive, but reported EBIT showed only a marginal increase due to the effect of negative currency fluctuation against the euro.
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