Asia Pacific
“Our differentiated business model, great people and a unique brand portfolio led by Heineken®, helped us to deliver sustained growth in value and volume.”
Siep Hiemstra
President Heineken Asia Pacific
Volume and revenue developed well in the region. Underlying EBIT (beia) was positive, but reported EBIT showed only a marginal increase due to the effect of negative currency fluctuation against the euro, start-up costs of recently completed breweries and a reduction of the book value of a stake in the Kingway Breweries in China.
Heineken operates in the region through:
- Asia Pacific Breweries (APB), the joint venture with Fraser & Neave.
- Its own operations.
- Export and licensing.
Heineken also has a substantial investment in United Breweries, the market leader in India. Heineken Group volume in the region grew 9 per cent and reached 14.6 million hectolitres, with strong growth in Vietnam, Taiwan, China, Malaysia, Singapore, South Korea and Indonesia.
- Revenue
- €279 million
- EBIT
- €(136) million
- EBIT (beia)
- €65 million
- consolidated beer volume
- 2.6 million hectolitres
- heineken volume in premium segment
- 4.4 million hectolitres
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