Operational review continued
Top-line growth
Top-line growth is the key measure of the strength of a focused company. At the start of the year, we set ourselves challenging targets in terms of growing both profitability and volume across our brand portfolio. Through a combination of focused marketing investment, innovation, increased emphasis on in-market execution, strong creative marketing and a continuing commitment to meeting consumer and customer needs, our top-line performance across our brand portfolio in 2007 was strong with an organic 7.3 per cent increase in revenue and a 6.5 per cent rise in organic consolidated beer volume growth.