Our brands made the difference

Once again, the Heineken brand has been at the heart of our growth, and confirmed its status as our Company’s flagship brand and key differentiator. With volume growth of 4.7 per cent, the brand again outperformed the international premium segment, growing in almost all of our European and African markets. The brand also showed double-digit growth in markets like the UK, Canada, Chile, Argentina, Indonesia, Taiwan and South Korea.

Alongside this, many of our local brands performed strongly. In Nigeria, Star and Gulder grew by 12 per cent and 15 per cent respectively. In Rwanda, Congo and Burundi the Primus brand grew by more than 18 per cent. Strongbow cider in the UK grew and in America, the FEMSA portfolio grew more than 8 per cent. Kelt in Slovakia, Warka in Poland, Bintang in Indonesia, Desperados in France and Poland, Karlovacko in Croatia, Three Bears and Dr. Diesel in Russia also grew well, demonstrating the strength and depth of our portfolio.