New campaign for UEFA Champions League

In its fourth year as a sponsor of the UEFA Champions League, Heineken launches a new advertising campaign: ‘Great Together’.

The campaign’s 10-second break bumpers will be broadcast worldwide on UEFA Champions League match nights with an estimated audience of 140 million viewers per match week.

As of the 2008 – 2009 season, Heineken will integrate its responsible consumption programme ‘Enjoy Heineken Responsibly’ into the sponsorship of the UEFA Champions League.