Acquisition in Romania

Heineken announces the acquisition of the Romanian brewer Bere Mures. The transaction will strengthen Heineken’s number one position in the country, increasing both its market share – to 31 per cent – and its volume to 6 million hectolitres.

The brewer is located in Targu Mures in the Transylvania region. The company employs 394 people and has a production capacity of 1.6 million hectolitres.

The company’s portfolio includes Neumarkt, one of the country’s leading beers, the smaller brands Dracula and Sovata as well as two profitable mineral water brands, Cezara sparkling mineral water and Cheile Cibului still water.