Reopening Heineken Experience in Amsterdam

Following extensive renovation and expansion, the Heineken Experience, located in the former Heineken brewery in the centre of Amsterdam, re-opens for visitors and is officially opened by Mrs. Charlene de Carvalho-Heineken on 9 December.

The Heineken Experience is one of Amsterdam’s most popular tourist attractions with over 400,000 visitors a year. Visitors are introduced to the Company’s history and the world of Heineken during a self-guided tour, which includes a variety of new, interactive and entertaining elements like a Mini Brewery, a Stable Walk along the iconic Shire horses and the Brew U Ride Theatre, where visitors can interactively experience the brewing and bottling process.