Heineken returns as global James Bond Partner

Heineken launches a worldwide promotional campaign for the 22nd James Bond film, ‘Quantum of Solace’.

Heineken’s global ‘Quantum of Solace’ marketing campaign, featuring leading Bond-girl Olga Kurylenko, launches across an estimated 40 countries and offers a great opportunity to drive sales growth and to help build the value of Heineken’s brand equity.

The new James Bond film, released in cinemas worldwide in November 2008, is Heineken’s fifth consecutive global partnership with one of the most successful and longest-running movie franchises.