In 2006, we optimised our brand portfolio to create a winning portfolio that would give us an advantage in the Russian market. We reduced our portfolio from 36 to 23 brands, including the brands we produce under licence, and developed a strong premium brand offering.

Nine of the brands in our optimised portfolio are top international premium beers, nine are regional and five are national brands.

The mainstream beer brands Ochota, and premium brand Zlaty Bazant are performing very well. Ochota in particular was a big success in 2006 and its volume grew to more than 3 million hectolitres.

The positioning of the brands in our portfolio is reported as indicated below.

Russian portfolio