Operational review
Our number one priority is to drive top-line growth through the creation of a global portfolio that combines the power of local and international brands and which has Heineken as the jewel in the crown.
Introduction
Accelerating top-line growth is a simple priority, which gives the marketing and commercial function of Heineken its clear and focused goal. In order for us to meet this goal, the challenge across the whole of our business is to balance the management and growth of our local, regional and international brands, with the management and growth of Heineken, the world’s most valuable international premium beer brand. In 2006, we made significant progress against both sides of this equation.
