Executive Committee
The two members of the Executive Board, the five Regional Presidents and five Group Directors together form the Executive Committee. The Executive Committee supports the development of policies and ensures the alignment and implementation of key priorities and strategies across the organisation.
1. Jean-François van Boxmeer (1961)
Chairman Executive Board/CEO
Belgian nationality; in 2001 appointed member
of the Executive Board; from 1 October 2005 Chairman of the Executive Board/CEO. Joined Heineken in 1984 and has held various management positions in Rwanda (Sales & Marketing Manager), DRC (General Manager), Poland (Vice-President & General Manager), Italy (General Manager). Executive Board responsibility: Heineken Regions, Group Human Resources, Group Corporate Relations, Group Supply Chain, Group Commerce, Group Legal Affairs, Group Internal Audit.
2. René Hooft Graafland (1955)
Member Executive Board/CFO
Dutch nationality; in 2002 appointed member of the Executive Board. Joined Heineken in 1981 and has held various management positions in DRC (Financial Director), Netherlands (Marketing Director), Indonesia (President Director) and the Netherlands (Director Corporate Marketing, Director Heineken Export Group). Executive Board responsibility: Group Control & Accounting, Group Finance, Group Business Development, Group IT.
3. Peter van Campen (1964)
Group Commerce Director
Dutch nationality; joined Heineken in the Netherlands in 1992 and held various marketing positions. In 1996 he became Marketing Manager with Thai Asia Pacific Breweries; he was appointed Strategy Development Manager for Heineken China in 1998 and Sales Director Retail in the Netherlands in 1999. In 2003 he was appointed Director Corporate Commercial Excellence and became Group Commerce Director in 2005.
4. Didier Debrosse (1956)
Regional President Western Europe
French nationality; joined Heineken in France in 1997 as Sales and Marketing Manager and was later appointed General Manager of Brasseries Heineken in France. In 2003 he became Managing Director of Heineken France and Regional President in 2005.
5. Marc Gross (1959)
Group Supply Chain Director
French nationality; joined Heineken in Greece in 1995. In 1999 he became Regional Technical Manager North, Central and Eastern Europe. In 2002 he became Managing Director of Heineken Netherlands Supply. Prior to joining Heineken, he held various management roles with international food and consumer businesses. He was appointed Group Supply Chain Director in 2005.
6. Siep Hiemstra (1955)
Regional President Asia Pacific
Dutch nationality; joined Heineken in 1978 and worked in various commercial and logistic positions. In 1989 he was appointed Country Manager of Heineken Export based in Seoul, South Korea. Subsequently, he held various management positions in several countries including Papua New Guinea, Ile de la Réunion and Singapore. In 2001 he was appointed Director of Heineken Technical Services and Regional President in 2005.
7. Tom de Man (1948)
Regional President Africa and the Middle East
Dutch nationality; joined Heineken Technical Services in 1971. Following this, he held various management positions in Singapore, Korea, Japan, Nigeria and Italy. From 1992, he was the Production Policy & Control Director for the Group and in 2003 he was appointed Managing Director of Heineken’s operations in Sub-Saharan Africa and Regional President in 2005.
8. Frans van der Minne (1948)
Group Human Resources Director
Dutch nationality; joined Heineken in 1975 in sales. He held management positions in the export organisation. In 1988 he was appointed general manager of the Murphy Brewery, Ireland. In 1989 he became director of Heineken Export and in 1999 he became cluster director of Central and Eastern Europe. He was appointed President of Heineken USA in 2000 and became Group Human Resources Director in 2005.
9. Nico Nusmeier (1961)
Regional President Central and Eastern Europe
Dutch nationality; joined Heineken in 1985 as a management trainee and graduated as a master brewer in 1988. Since then he has held various management positions within Heineken in many parts of the world. In 2001 he was appointed President of the Management Board of Grupa Zywiec in Poland and Regional President in 2005.
10. Sean O’Neill (1963)
Group Corporate Relations Director
British nationality; joined Heineken in 2004 following eight years in senior roles within the alcoholic beverages sector. Prior to this, he held management roles with a global communication and corporate affairs consultancy based in the UK, Russia, the Middle East and Australia. In 2005 he was appointed Group Corporate Relations Director.
11. Floris van Woerkom (1963)
Group Control and Accounting Director
Dutch nationality; joined Heineken in 2005 as Group Control & Accounting Director, after having worked with Unilever for 18 years, where he held various international positions including Finance Director in Mexico and regional Vice-President Finance in Latin America.
12. Massimo von Wunster (1957)
Regional President Americas
Italian nationality; before joining Heineken in 1995 Massimo worked with Wunster Brewery, a family-owned brewery founded in 1879. He held various positions within Heineken’s Italian organisation, before being appointed Managing Director of Heineken Italia in 2001 and Regional President in 2005.
(Regional Presidents and Group Directors are shown in alphabetical order)



