Welcome to HEINEKEN

Welcome to our Annual Report 2011. Here you can find out about our performance during the year, our brands and our business priorities.

Chief Executive’s Statement

“HEINEKEN has once again demonstrated its ability to deliver a positive financial performance despite the challenging economic environment”

Jean-François van Boxmeer

Chairman of the Executive Board/CEO

We continue to approach the growth of the Heineken^® brand with the same philosophy – to delight and surprise consumers everywhere.

HEINEKEN is focused on five business priorities, each one helping to achieve our goal of winning in markets where we choose.

HEINEKEN is the world’s most international brewer, thanks to our global network of distributors and 140 breweries in 71 countries.

We maintain an open dialogue with shareholders and bondholders, consistently providing accurate, timely and complete information.